April 2011
These articles are available on Advance Access. - Ovulation, Female Competition, and Product Choice: Hormonal Influences on Consumer Behavior
(Press Release) (Published online Aug 27, 2010) (References) Kristina M. Durante, Vladas Griskevicius, Sarah E. Hill, Carin Perilloux, Norman P. Li
- Productivity Orientation and the Consumption of Collectable Experiences
(Press Release) (Published online Oct 26, 2010) (References) Anat Keinan, Ran Kivetz
- On the Heritability of Consumer Decision Making: an Exploratory Approach for Studying Genetic Effects on Judgment and Choice
(Press Release) (Published online Oct 14, 2010) (References) Itamar Simonson, Aner Sela
- Work or Fun? How Task Construal and Completion Influence Regulatory Behavior
(Press Release) (Published online Aug 24, 2010) (References) Juliano Laran, Chris Janiszewski
- The Envy Premium in Product Evaluation
(Press Release) (Published online Oct 14, 2010) (References) Niels van de Ven, Marcel Zeelenberg, Rik Pieters
- The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects
(Press Release) (Published online Sep 10, 2010) (References) Juliano Laran, Amy N. Dalton, Eduardo B. Andrade
- Generous Paupers and Stingy Princes: Power Drives Consumer Spending on Self Versus Others
(Press Release) (Published online Oct 1, 2010) (References) Derek D. Rucker, David Dubois, Adam D. Galinsky
- The Self-Activation Effect of Advertisements: Ads Can Affect Whether and How Consumers Think About the Self
(Press Release) (Published online Oct 14, 2010) (References) Debra Trampe, Diederik A. Stapel, Frans W. Siero
- From Firm Muscles to Firm Willpower:
Understanding the Role of Embodied Cognition in Self-Regulation
(Press Release) (Published online Oct 25, 2010) (References) Iris W. Hung, Aparna A. Labroo
- The Locus of Choice: Personal Causality and Satisfaction With Hedonic and Utilitarian Decisions
(Press Release) (Published online Sep 21, 2010) (References) Simona Botti, Ann L. McGill
- Outpacing Others: When Consumers Value Products Based on Relative Usage Frequency
(Press Release) (Published online Sep 24, 2010) (References) Rebecca W. Hamilton, Rebecca K. Ratner, Debora V. Thompson
- Guiltless Gluttony: The Asymmetric Effect of Size Labels on Size Perceptions and Consumption
(Press Release) (Published online Oct 27, 2010) (References) Nilüfer Z. Aydınoğlu, Aradhna Krishna
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