April 2011

• Ovulation, Female Competition, and Product Choice: Hormonal Influences on Consumer Behavior
  (Press Release)
  (Published online Aug 27, 2010)
  (References)
     Kristina M. Durante, Vladas Griskevicius, Sarah E. Hill, Carin Perilloux, Norman P. Li


• Productivity Orientation and the Consumption of Collectable Experiences
  (Press Release)
  (Published online Oct 26, 2010)
  (References)
     Anat Keinan, Ran Kivetz


• On the Heritability of Consumer Decision Making: an Exploratory Approach for Studying Genetic Effects on Judgment and Choice
  (Press Release)
  (Published online Oct 14, 2010)
  (References)
     Itamar Simonson, Aner Sela


• Work or Fun? How Task Construal and Completion Influence Regulatory Behavior
  (Press Release)
  (Published online Aug 24, 2010)
  (References)
     Juliano Laran, Chris Janiszewski


• The Envy Premium in Product Evaluation
  (Press Release)
  (Published online Oct 14, 2010)
  (References)
     Niels van de Ven, Marcel Zeelenberg, Rik Pieters


• The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects
  (Press Release)
  (Published online Sep 10, 2010)
  (References)
     Juliano Laran, Amy N. Dalton, Eduardo B. Andrade


• Generous Paupers and Stingy Princes: Power Drives Consumer Spending on Self Versus Others
  (Press Release)
  (Published online Oct 1, 2010)
  (References)
     Derek D. Rucker, David Dubois, Adam D. Galinsky


• The Self-Activation Effect of Advertisements: Ads Can Affect Whether and How Consumers Think About the Self
  (Press Release)
  (Published online Oct 14, 2010)
  (References)
     Debra Trampe, Diederik A. Stapel, Frans W. Siero


• From Firm Muscles to Firm Willpower: Understanding the Role of Embodied Cognition in Self-Regulation
  (Press Release)
  (Published online Oct 25, 2010)
  (References)
     Iris W. Hung, Aparna A. Labroo


• The Locus of Choice: Personal Causality and Satisfaction With Hedonic and Utilitarian Decisions
  (Press Release)
  (Published online Sep 21, 2010)
  (References)
     Simona Botti, Ann L. McGill


• Outpacing Others: When Consumers Value Products Based on Relative Usage Frequency
  (Press Release)
  (Published online Sep 24, 2010)
  (References)
     Rebecca W. Hamilton, Rebecca K. Ratner, Debora V. Thompson


• Guiltless Gluttony: The Asymmetric Effect of Size Labels on Size Perceptions and Consumption
  (Press Release)
  (Published online Oct 27, 2010)
  (References)
     Nilüfer Z. Aydınoğlu, Aradhna Krishna