August 2011

These articles are available on Advance Access.

• Celebrity Contagion and the Value of Objects
  (Press Release)
  (Published online Feb 8, 2011)
  (References)
     George E. Newman, Gil Diesendruck, Paul Bloom


• Choice, Rejection, and Elaboration on Preference-Inconsistent Alternatives
  (Press Release)
  (Published online Feb 1, 2011)
  (References)
     Juliano Laran, Keith Wilcox


• Bringing Us Together or Driving Us Apart: The Effect of Soliciting Consumer Input on Consumers’ Propensity to Transact with an Organization
  (Press Release)
  (Published online Feb 1, 2011)
  (References)
     Wendy Liu, David Gal


• The Role of Relationship Norms in Responses to Service Failures
  (Press Release)
  (Published online Feb 4, 2011)
  (References)
     Michael K. Hui, Robert S. Wyer Jr.


• Making Magic: Fetishes in Contemporary Consumption
  (Press Release)
  (Published online Feb 11, 2011)
  (References)
     Karen V. Fernandez, John L. Lastovicka


• The Last Name Effect: How Last Name Influences Acquisition Timing
  (Press Release)
  (Published online Jan 5, 2011)
  (References)
     Kurt A. Carlson, Jacqueline M. Conard


• How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons
  (Press Release)
  (Published online Feb 1, 2011)
  (References)
     Mario Pandelaere, Barbara Briers, Christophe Lembregts


• Truly, Madly, Deeply: Consumers in the Throes of Material Possession Love
  (Press Release)
  (Published online Jan 25, 2011)
  (References)
     John L. Lastovicka, Nancy J. Sirianni


• Stereotype Threat in the Marketplace: Consumer Anxiety and Purchase Intentions
  (Press Release)
  (Published online Feb 8, 2011)
  (References)
     Kyoungmi Lee, Hakkyun Kim


• The Effects of Ad Context and Gender on the Identification of Visually Incongruent Products
  (Press Release)
  (Published online Jan 24, 2011)
  (References)
     Theodore J. Noseworthy, June Cotte, Seung Hwan (Mark) Lee


• Effects of Construal Level on the Price-Quality Relationship
  (Press Release)
  (Published online Mar 22, 2011)
  (References)
     Dengfeng Yan, Jaideep Sengupta


• The Impact of Product Name on Dieters’ and Non-Dieters’ Food Evaluations and Consumption
  (Press Release)
  (Published online Apr 12, 2011)
  (References)
     Caglar Irmak, Beth Vallen, Stefanie Rosen Robinson