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April 2016
These articles are available on Advance Access. - Navigating by the Stars: Investigating the Actual and Perceived Validity of Online User Ratings
(Published online Oct 2, 2015)
Bart de Langhe, Philip M. Fernbach, Donald R. Lichtenstein
- The Effects of Single-Serve Packaging on Consumption Closure and Judgments of Product Efficacy
(Published online Dec 8, 2015)
Veronika Ilyuk, Lauren Block
- Wealth and Welfare: Divergent Moral Reactions to Ethical Consumer Choices
Jenny G. Olson, Brent McFerran, Andrea C. Morales, Darren W. Dahl
- What Wins Awards Is Not Always What I Buy: How Creative Control Affects Authenticity and Thus Recognition (But Not Liking)
(Published online Feb 11, 2016)
Francesca Valsesia, Joseph C. Nunes, Andrea Ordanini
- Products as Self-Evaluation Standards: When Owned and Unowned Products Have Opposite Effects on Self-Judgment
(Published online Feb 17, 2016)
Liad Weiss, Gita Venkataramani Johar
- Performance Brand Placebos: How Brands Improve Performance and Consumers Take the Credit
(Published online Feb 27, 2016)
Aaron M. Garvey, Frank Germann, Lisa E. Bolton
- For the Fun of It: Harnessing Immediate Rewards to Increase Persistence in Long-Term Goals
(Published online Feb 13, 2016)
Kaitlin Woolley, Ayelet Fishbach
- The Hidden Cost of Personal Quantification
(Published online Mar 5, 2016)
Jordan Etkin
- The Favor Request Effect: Requesting a Favor from Consumers to Seal the Deal
(Published online Mar 25, 2016)
Simon J. Blanchard, Kurt A. Carlson, Jamie D. Hyodo
- Choosing Between Two Evils: The Determinants of Preferences for Two Equally Goal-Inconsistent Options
(Published online Mar 16, 2016)
Leilei Gao, Yanjie Li, Robert S. Wyer Jr.
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