December 2017

These articles are available on Advance Access.

  • How Self-Control Shapes the Meaning of Choice
       Aner Sela, Jonah Berger, Joshua Kim

  • Consumer Responses to Corporate Social Responsibility (CSR) Contribution Type
       Diogo Hildebrand, Yoshiko DeMotta, Sankar Sen, Ana Valenzuela

  • Self-Expression Cues in Product Rating Distributions: When People Prefer Polarizing Products
       Bella Rozenkrants, S. Christian Wheeler, Baba Shiv

  • Witnessing Moral Violations Increases Conformity in Consumption
       Ping Dong, Chen-Bo Zhong

  • The Price of Beauty: Differential Effects of Design Elements with and without Cost Implications in Nonprofit Donor Solicitations
       Claudia Townsend

  • Out-of-Category Brand Imitation: Product Categorization Determines Copycat Evaluation
       Femke van Horen, Rik Pieters

  • Eliciting Time versus Money: Time Scarcity Underlies Asymmetric Wage Rates
       Ashwani Monga, Frank May, Rajesh Bagchi

  • To Profit or Not to Profit? The Role of Greed Perceptions in Consumer Support for Social Ventures
       Saerom Lee, Lisa E. Bolton, Karen Page Winterich

  • So Close I Can Almost Sense It: The Interplay between Sensory Imagery and Psychological Distance
       Ryan S. Elder, Ann E. Schlosser, Morgan Poor, Lidan Xu

  • Cultivating Optimism: How to Frame Your Future during a Health Challenge
       Donnel A. Briley, Melanie Rudd, Jennifer Aaker

  • Fill up Your Senses: A Theory of Self-Worth Restoration through High-Intensity Sensory Consumption
       Rishtee K. Batra, Tanuka Ghoshal