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Thank you for your interest in the Journal of Consumer Research (JCR).

We have begun the transition to ScholarOne from our legacy submission-and-peer-review system and will temporarily process manuscripts in both systems.

Please read the instructions below before submitting your manuscript. If you have any questions or are not sure which system to use, please contact the editorial office before proceeding.


If you are submitting a new manuscript or your manuscript is a resubmission at JCR but not an invited revision (i.e., the editor provided a "reject and resubmit" decision or you are submitting a new manuscript that is related to a previous submission that was rejected), please review our submission guidelines and submit the manuscript using ScholarOne. The submission will be handled by the new editorial team.


If you are submitting an invited revision (including conditional acceptances), please review our submission guidelines and submit your revised manuscript in this system. The editorial team of Darren Dahl, Eileen Fischer, Gita Johar, and Vicki Morwitz will provide decisions on all invited revisions submitted through March 31, 2018.


We are no longer processing new submissions in this system; only invited revisions should be submitted here.

New manuscripts erroneously submitted here will be deleted and must be resubmitted in ScholarOne.

If you have any questions or are not sure which system to use, please contact the editorial office before proceeding.


By submitting your manuscript, you guarantee that the following is true:

  • Your manuscript has not been published, is not in press, is not in review elsewhere, and has not been previously rejected at JCR (without a new submission offer from the editor).

  • For all studies, you disclosed all measures collected, all conditions in the experiments, data exclusions, and how you determined your sample sizes.

  • You have indicated in your note to the editor the close relationship of this manuscript to any other manuscripts you currently have in review, in press, or recently published on this topic in this and other journals.

  • You have not identified yourself or your school affiliation in any way in the methods sections, where data collection and participant pools are discussed. If your manuscript is accepted for publication, the final version should be updated to include identifying information that was omitted, but it must not be in the manuscript during the review process.


    By submitting my manuscript to JCR, I warrant that the following are true:
    • I have read and followed the submission guidelines.

    • For manuscripts incorporating experimental methods, the manuscript provides sufficient details on research methodology so that it can be replicated (e.g., information on sample, procedure, data screening rules, statistical models, effect sizes reported as specifically as possible for significant effects)

    • For manuscripts incorporating primary data collection (e.g., experiments, surveys, interviews), the human subjects research reported has been exempted or approved by an Institutional Review Board (IRB) unless no author on the manuscript is affiliated with an institution that has an IRB or its equivalent.

    • Neither this manuscript nor material elements of it are under review, in press, or published elsewhere.

    • In my note to the editor, I will identify any closely related manuscripts by myself or my co-authors that are under review, in press, published elsewhere or in JCR, and any prior submissions to JCR on this topic.

    • I will include a data collection paragraph in my note to the editor (not in the manuscript file). An updated data collection paragraph must be included in the note to the editor with each revision.

    • I have included a complete author note on the title page of my manuscript (this information will be removed from the file that is sent to reviewers). The author note should be updated with each revision.

    • I have deleted all author and university identification from the main text (author identities should be included on the title page and left in the references if applicable).

    • The manuscript file includes the required items (in the correct order) and has been formatted properly.

    After confirming that all items in the checklist above are true, click the "Submit Manuscript" button below to submit your revised manuscript.

    Do not click your browser's "back" button at any time during the submission process.


    Questions? Contact the editorial office
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